constructrr
Artwork for “Presentation: Using Blockchain to Unlock the Value of Platforms”
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Audio podcast
Primary guest
With Brittany Campbell Turner

Presentation: Using Blockchain to Unlock the Value of Platforms

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Platform Value Starts With a Real Workflow Problem

By Brittanie Campbell-Turner

Published on Constructrr

Near the end of my 2018 presentation, I asked a blunt question: “Does that mean blockchain?” I replied, “Not necessarily.”

The audience had heard about platform value, decentralized networks, and possible AEC uses. The decision still had to begin with the workflow that needs timely, accurate, shared data, not with a preferred technology.

A platform becomes useful when it connects work people already need to do

The presentation began with platform and network examples because they help explain why shared participation models can reorganize talent, services, and value. That matters in AEC too. Knowledge, design work, approvals, and building information often live inside separate companies that cannot easily connect their value across a broader network.

Still, a platform story can stay abstract for too long. It becomes more useful when it attaches to one real workflow. Who needs to trust the record? What handoff keeps slowing down? Which sign-off, compliance step, or payment condition depends on information that is currently fragmented?

That was the better question in the talk even when it was not always the loudest one.

Shared records matter because construction decisions are interdependent

The presentation named several places where shared, timestamped records could matter: sign-offs, governance, common data environments, compliance, design attribution, inspections, commissioning, asset-lifecycle handover, and payment. Those examples have one thing in common. They all sit at points where multiple parties rely on the same record while still carrying different risks.

That is why accurate and shared data matters so much. If the record is late, disputed, or trapped inside one party's system, the technology around it will stay limited no matter how advanced the interface looks.

Verification usually depends on more than the ledger

A ledger still depends on evidence from outside the ledger. I discussed blockchain alongside IoT, BIM, sensors, AI, reality capture, and other systems. Those tools supplied or checked the real-world evidence that a ledger could record. The ledger did not replace the source of that evidence.

That point remains important for project leaders. A shared record may help teams agree on what was submitted, approved, or measured. It does not eliminate the need for dependable observation, interpretation, and human judgment.

The talk also warned against treating blockchain as a universal answer. Teams often want to begin with the broad promise of transformation. A better approach is to start with one workflow where bad handoffs, poor visibility, or mistrusted records are clearly slowing the work.

A better first move is to choose one process where multiple organizations already need the same record. Ask whether the current issue is actually about trust, timing, and shared visibility. If it is, a platform or ledger model may be worth exploring. If it is not, the more honest solution may be simpler.

Platform value begins with a workflow problem real people are already trying to solve. Name that problem, test whether shared trust is the missing condition, and choose the simplest model that fits.

Recording information

People, topics, and original sources for this recording and article.

Original show notesGuest links and notes from the original episode page.

In this talk, I discussed the changing age we are in. One that is meant to take advantage of the network platform economic model that is affording companies to grow in valuations beyond any financial analysts expectation.

One where our interactions can create a knowledge asset platform for us to better resource our projects with the right engineering talent. Where engineering talent and organizations can access more profits by becoming a knowledge asset platform.

We can take advantage of network platforms through blockchain communities, and I discuss how the projects I’m involved with demonstrate just that.

 

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People
  • Brittany Campbell Turner, Founder and Managing Director of Constructrr; construction project manager at Mace; Construction Blockchain Consortium steering committee member; Co-Engineers co-founder

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